Jan 29, 2021
Cannon Michael is a 6th
generation family farmer in California’s Central Valley. When
Cannon first started working at the Bowles Farming Company, it was
a broad-acre row crop operation, focused on cotton, barley, and
alfalfa. After 15 years of overhauling the farm’s management
practices, Bowles now incorporates both organic and conventional
methods as he raises a vast array of vegetable crops: tomatoes;
watermelons; garlic; onions; herbs; and many more.
Throughout their conversation
John and Cannon discuss:
- The major changes over the
160-year history of Cannon’s family farm, as well as the current
scope and scale of his growing operation.
- What it means to be a grower in
California: The culture of innovation, interacting with a rigorous
business climate, strict regulations, and interest in promoting
fair practices for people and the environment.
- A prediction around
agriculture’s decentralized, technology-driven future and how it
will impact growers.
- The power of branding partners,
communication, and the advantages of telling your story to end
- How bandwidth and a fluctuating
environment can lead to significant limitations on operational